TikTok: The Future Of Sustainable Fashion

March 16, 2021 By Lino Montalvo

TikTokers are here to stoke your creativity as they show off to the world that this generation is the creative generation. These days, it’s inevitable to think about teenagers dancing to catchy songs or funny lip syncs whenever you hear about TikTok, but there is so much more to it.

The platform that used to be almost exclusive to Gen-Z’s has captivated the attention of older generations, giving all these young creators an audience as big as the Internet allows.

Of course, fashion is a huge part of the TikTok ecosystem and the big fashion houses are no longer the only ones making the rules, as young designers step up into their place. They might not have big names or big resources but that has never stopped talent.

These younger designers also tend to be more socially conscious, upcycling old clothes, curtains, bags and whatever else they can get their hands on. They’re repurposing fashion to reduce their environmental impact and creating one-of-a-kind pieces each time, the polar opposite of fast fashion. Because for them sustainability is just as important as the design itself.

Arielle Sidney’s Bag Couture

Arielle Sidney is a 22-year-old student at the University of California with no fashion training at all. During quarantine she got a sewing machine and started creating clothes out of Ikea, Target and Walmart bags just for fun.

She shared her process and final results in TikTok and it was an immediate success, gaining 90K followers who fell in love with her DIY’s and her styling videos.

STAN and their never ending stories

Inspired by California’s surf culture, STAN by Tristan Detwiler is pure craftsmanship and nostalgia. The brand started by repurposing old textiles and clothes, the older the better because according to Tristan they have more stories to tell and by repurposing them you give them a new chance to continue those stories.

TikTok is the main platform for STAN to not only share their process but to make consciousness about the necessity of sustainability to fight the damage we have done to our planet.

The Thrift King

Under the title of “thrift flips,” self-taught 20-year-old Andrew Burgess has shared with his generation how to turn old clothes into cool stuff. Even when he doesn’t consider himself an environmentalist, his posts in TikTok under the username @wandythemaker have reached over 279K followers, making him a major influence for the Gen Z about minimal environmental impact fashion.

Zero Waste Fashion

When fabric became hard to source due to COVID-19, UK based designer Scarlett Hawkes of AFRAYED Upcycling started to use old clothes and scraps to create her designs. With a zero waste policy, this brand shares in their TikTok account their process on how they use every single scrap to create wonderful bespoke items for their clients.

With over 829.9M video views on the hashtag  #sustainablefashion and a generation that finds sustainability as an aspirational aesthetic, we can say that these kids were able to change the rules of fashion in a minute or less.