The Mexican Brand That Merges Traditional With Modern While Supporting Mexican Artisans

August 25, 2021 By Diego Herrera

More than 10 million artisans live in Mexico, of which more than half live in extreme poverty. Witnessing this terrible situation, and with the intention of generating jobs that strengthen the economy of artisans and their areas, Enrique, Antonio and Fátima decided to create in 2014 Someone Somewhere. A brand that began selling only embroidered shirts and that due to its success has become a lifestyle brand, expanding its products not only to clothing, but also to backpacks, bags and accessories. In case you have any doubts about how cool this brand is, here are 6 reasons why you should go shopping at Someone Somewhere today.

1. The Someone Somewhere name seeks to give an identity to the artisans behind each product.

Each item has a label customized by the artisan who made it and the place where it was produced.

2. Seeks to create opportunities for artisan women.

98% of the artisans associated with the brand are women, recognizing them as productive and independent people for their communities.

3. The brand is focused on preserving artisan techniques.

The backstrap loom, the Chicotillo loom, hand embroidery and pepenad are 4 of the artisan techniques that Someone Somewhere combines with contemporary and attractive designs for the market.

4. Contributes to the economy of the communities in greatest need.

Currently, the brand works with 180 artisans located in 5 of the poorest states in Mexico: Chiapas, Puebla, Oaxaca, Hidalgo and the State of Mexico. Through an ethical trading system, Someone Somewhere helps increase income and guarantee fair wages for artisans, contributing to the development of the local economy, without interfering with their daily activities.

5. Creates business knowledge so that artisans can develop their personal economy and that of their communities.

By interacting with artisans, they learn to improve their communication and business skills, which has a positive impact on decision-making within their communities, valuing their work, and acknowledging the potential of artisan goods as a business model.

6. Helps new generations of artisans continue the tradition.

By merging tradition and modernity, Someone Somewherehelps young people find the interest and relevance of traditional textile techniques in their communities.

Find more projects like this by downloading the PerSus app. Learn how you too can help your community.