Planet

Brands Are Turning To The Ocean In Their Quest To Make Fashion More Sustainable

March 9, 2021 By Francisco Solís

Although we don’t have a crystal clear idea on the amount of plastics entering our oceans each year, one thing is certain: it’s a major concern that’s gaining the attention of brands from around the world hoping to help clean up this major problem.

As more people become concerned with the overwhelming amount of plastics found in our oceans, a new trend is emerging among fashion brands: taking this waste and recycling it into textiles for everything from clothing to fabrics and accessories. Fashion doesn’t have to be wasteful.

From sunglasses to skateboards, the array of products being made from recycled ocean plastics is growing so rapidly it’s dizzying. Read on for a list of four brands making great products with recycled ocean plastics.

Patagonia

Patagonia is a major player in the fashion game and it’s also leading the charge when it comes to environmental sustainability. In fact, it was the first outdoor retail brand to start manufacturing fleece with recycled plastic bottles in 1993, and it continues to be a leader of the movement throughout the decades since.

4ocean

This company has removed over four million pounds of trash from the ocean and its coastlines. It makes bracelets out of the trash they collect, and for each sale, they pledge to pull one pound of plastic from our oceans and coastlines. They also make plastic-free reusable water bottles, for which it makes the same pledge and now they have a line of face masks.

Bureo

Using derelict and retired fishing nets recovered from the Chilean coast, Bureo makes everything from sunglasses (in partnership with Costa) to skateboards and Jenga sets.

United by Blue

To date, the brand has helped remove over 1.5 million pounds of trash from our oceans and coastlines through organized cleanup efforts open to all. And they make some super cool accessories that anyone would be proud to have in their collection.

These brands are helping fuel a new movement dedicated to more sustainable fashion as they help intercept plastics from Alaska to Haiti to Southeast Asia, protecting sea life, reducing pollution, and minimizing reliance on virgin plastics.