By now we all know that TikTok is a powerful tool. It makes it easy for young (and not so young) generations to become part of something bigger. A great example of that are TikTok challenges. Yes, they can be fun and simple like doing a silly dance, but they can also generate real change, like the No New Clothes Challenge.
The premise of this challenge is simple. You can’t buy any new clothes for a certain amount of time. Why would I do that? You may ask. Well, as much as we love the concept of retail therapy, we can’t deny that unconscious consumerism is a big part of the pollution problem our planet is facing and also is a placebo we use to deal with our own mental health problems.
Ok, I want to be part of this challenge. How do I do It? There’s no right or wrong way of doing this challenge, some people do it to help reduce their environmental impact, some to save money and many others to identify their triggers for shopping things they don’t need.
To make your journey a little bit easier here are some tips on how to play with your wardrobe so you don’t have to buy anything new.
Of course upcycling old clothes would be part of this list. If you have dated clothes, don’t throw them away, you can bring them into the new era by doing some very easy tricks. You can find hundreds of tutorials online that can fit your specific needs and skill set. Give it a try, I promise it will be fun.
Work With What You Have
Take some time to see what you have in your closet. Play with colors and have fun creating different combinations with the pieces you already have. You’ll be surprised on how many new looks you can create with your pre-existing clothes.
Also try to take this as an opportunity for introspection. By consciously going through all of our clothes we can become more aware of our consumerism patterns, realizing why we shop the way we do and how we can become more responsible consumers.
If you have some special event and your wardrobe or upcycling capacities don’t make the cut for what you need, you can buy something second hand, since it is technically not new.
You can help keep these clothes out of the landfills by giving them a new life. Just try to keep shopping second hand at its minimum since the no new clothes challenge is about responsible consumerism, not just switching stores.
Not buying new clothes is relatively easy, what is hard is to deal with the social pressure we face everyday to do it. To be a smart and responsible consumer is a slow process of personal and financial growth that not only is beneficial for our pockets but the environment as well.
With an average of 80 billion pieces of clothing being sold every year, and only 10% of the clothes that are donated to charity and thrift stores being actually sold, you can do the math on how many pieces of clothing end up in landfills each year. As you can see it doesn’t hurt to think twice before our next purchase.